AI Insights · Timothy · April 2025
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in New Zealand, Q1 2025
Explore the performance trends of top meal kits and specialty foods apps on iOS in New Zealand during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the iOS platform in New Zealand saw varying performances among the top meal kits and specialty foods applications. Here's an overview of the trends based on data from Sensor Tower.
HelloFresh: Meal Kit Delivery experienced a steady increase in weekly active users, beginning the quarter with approximately 3.3K and peaking at 9.2K by the end of March. Weekly downloads showed minor fluctuations, starting at 360 and reaching a high of 440 in mid-January.
My Food Bag exhibited consistent download numbers throughout the quarter, with weekly downloads hovering around the 300 mark, peaking at 375 in late January.
Vivino: Drink The Right Wine showed a varied performance in weekly revenue, starting at $98 and experiencing fluctuations, with a notable peak at $92 in mid-March. Downloads remained relatively stable, starting at 235 and maintaining an average above 150.
Youfoodz: Custom Meal Plan had a modest presence in the market, with weekly downloads ranging from 7 to 34, reaching a peak in late January.
Calo - كالو maintained a low download rate, with numbers mostly in single digits throughout the quarter. However, active users showed a slight increase from 72 to 82 by the end of March.
For more detailed insights and data, visit Sensor Tower.
